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Adina 1
1. Who are you?

Adina Smith = Midwesterner turned Manhattanite.

2. What is innovation to you?

Something I can’t live without. Favorites: Air Conditioning, Computers/the Internet, GPS and post-it notes.

3. I’m an expert in:

using analogies to explain most everything.

4. If you had a motto, slogan or tagline what would it be?

“It’s not your fault…but it’s your problem”

5. Give us a recipe. (For anything.)

Dinner = www.menupages.com

6. What is cool?

There is no cool answer for this question.

7. Tell us a secret.

I am a natural blonde.

  • Adina Smith

    SVP, Group Account Director

  • With 15 years experience in Advertising, Marketing, Brand Management, Creative Services and Media with top global Advertising Agencies and Fortune 100 firms is just warming up.

    From the moment Adina landed in New York, she has left her mark.

    At Deutsch, Inc., Adina was part of the team that successfully re-branded Bank of America. As a Partner with Ogilvy, she restructured their relationship with Verizon and implemented the strategy shifting Cotton Incorporated’s image from “functional" to "fashionable.”

    On the client side, while VP of Advertising & Brand at JPMorgan Chase, Adina spearheaded the bank’s national re-branding efforts. As the Head of Creative Services for TIAA-CREF, she built and managed the firm’s 40+ person Creative Services group and developed their 1st ever Advertising Campaign and Brand Standard Guidelines. During her tenure at Y & R, her most recent position prior to Dentsu, Adina directed Goldman Sachs’ Corporate Programs.

    Among her many strengths, Adina is proficient in providing considerable insight into strategy and effectively evolving various media. She has a double major (Marketing & Communications) and double minor (Graphic Design & Sociology) from Loyola University of Chicago & Rome, and lives and breathes in Manhattan.