There was a time when printing pictures meant a trip to the local drugstore, and home printers were reserved for book reports and recipes. Those days are way over. With the introduction of multi-function printers like the Canon PIXMA Series, printing has never been more intuitive, effortless or innovative. PIXMA printers not only print quality prints from your camera, they allow you to single out frames in your HD videos, freeze them and print them. Giving you breathtaking prints that you never knew existed. And the User Interface on these machines practically run through the steps for you.
To show off these futuristic machines, Dentsu developed a campaign that highlights some of its most impressive features. In one spot, we use a video-scratch effect to demonstrate how fun it is to find that one defining moment hiding in your HD videos. In another, PIXMA’s light-guided technology is displayed through a modern techno-tango number featuring some very talented fingers. We also created a special PIXMA app, called the PIXMA photo-finder, which lets users upload their videos and then randomly finds the perfect shots within them.
