To promote a line of Canon PowerShot cameras that take sharper, more detailed photographs in low-light, Dentsu started a project called Your Second Shot. Using Canon’s low-light technology, we're helping real people recapture moments that were previously "lost" because the photograph didn’t turn out. From a rockclimber's pilgrimage to Mt. Zion to a couple’s adventure in Barcelona, we’re helping people reclaim important memories — all with PowerShot cameras.
UPDATE!: This summer, we took a road trip across the U.S. to continue our mission of giving real people their moments back. Check out our new site at YourSecondShot.com, where you can follow our blog, see new stories and enter your own lost moment for a chance to have it recreated.
