Scrolling Therapy

Challenge

In addition to medical treatment, patients with Parkinson’s need to undergo physical therapy to slow the progression of symptoms of this neurodegenerative disease. 

Finding the time and motivation to perform these daily exercises, especially facial exercises in the mirror, can be a challenge.

Solution

Scrolling Therapy uses facial recognition technology to transform the most important facial therapy exercises into the most common social media actions, enabling patients to control and interact with their social feeds using only their faces. These exercises help strengthen the facial muscles, enhance motor control, and improve brain activity.

AVAILABLE WORLDWIDE IN THREE LANGUAGES 

After downloading the app to a phone or tablet, a brief tutorial loads and the app is automatically integrated with Facebook and Instagram. The user can then use one of five facial gestures to execute commands on the screen and browse their feed.

RADICAL COLLABORATION

The creation and development of the app was the combined effort of Dentsu Creative teams in Argentina, Brazil and USA, with Eurofarma and dentsu health's specialists.

Result

Scrolling Therapy launched in April 2023. It’s early days for an app with a big ambition: to change the lives of all 8.5 million Parkinson’s patients worldwide by improving symptoms in 12 weeks of daily use.  The app launched in 3 languages and 10 countries simultaneously (Brazil, Honduras, Guatemala, El Salvador, Nicaragua, Dominican Republic, Argentina, Ecuador, Paraguay, Peru) with 45,128 doctors and the support of Brazil’s Parkinson’s Association (ABP) and the American Parkinson’s Disease Association (APDA). 

Scrolling Therapy generated over 1 billion impressions and an immediate response with patients, showing an 88% engagement rate with this life-changing routine. But the impact goes beyond Parkinson’s patients. Facial masking is one of the most emotionally distressing symptoms of Parkinson’s for families, friends, and caregivers. Helping 8.5 million patients retain the ability to express their emotions has a ripple effect beyond measure.